all products - explore self's full collection

the muse

4,800.00 EGP

a pink checkered shirt, matching shorts, and a clean white bralette — curated, not thrown...

the twist pajama

4,200.00 EGP

it’s the set that looks classic until you notice the twist — yellow ties, a...

the snack

2,550.00 EGP

this just screams summer — yellow x pink shorts and a crisp white top that...

the daydream

3,300.00 EGP

this set has zero chill — and that’s the point, soft colors, bold words, and...

the crumble

4,350.00 EGP

this just screams cozy chaos — green x pink in a pajama set that looks...

the main character

3,600.00 EGP

we didn’t name it the main character for nothing. this set is soft, easy, and...

the urge

4,200.00 EGP

the urge to stay in just got stronger. this set is crisp, structured, and feels...

the boxers set

2,400.00 EGP

inspired by the ultimate comfort of men’s boxers, this set features loose yet fitted boxer...

the crop top x contrast boxers set

3,150.00 EGP

if you're looking to upgrade your sleepwear, the crop top x contrast boxers set is...

the men pajama

3,150.00 EGP

these men's pajamas are the epitome of comfort and style! perfect for lounging around the...

the isdal

4,500.00 EGP

holy by self—the isdal edition. made to wrap you in comfort through every prayer. soft,...

Close-up of The Night Slip in white, showing its lace detailing and minimalistic design for home wear or bedtime.

the white night slip

1,800.00 EGP

this night slip isn’t just for bedtime; it doubles as a cute little white dress....

SELF’s luxurious lingerie designed to empower you, combining confidence, NKD style, and self-care.

the baby doll

2,250.00 EGP

we present you nkd—self’s lingerie line. it is here to empower you—both mentally and physically....

the cropped shirt

1,350.00 EGP

who said pjs in eid can’t serve a look? this cropped shirt is soft, breezy,...

the crop top

1,590.00 EGP

made for ultimate comfort, this lightweight crop top feels like a second skin with its...

the basic t-shirt

1,650.00 EGP

this tee is all about effortless comfort and simplicity. it's soft, breathable, and will easily...

pajama pants

1,400.00 EGP

why settle for anything less? these pajama pants are everything you’ve been looking for. with...

the contrast boxers

1,950.00 EGP

playful, colorful, and perfect for embracing your girly side, these contrast boxers are all about...

The Long Bathrobe in pink, a chic and comfortable 100% cotton bathrobe for a relaxing bathing experience

self long bathrobe

4,650.00 EGP

this bathrobe is your all-season essential—keeping you snug in winter and drying you off in...

The Mini Bathrobe in black, a stylish and soft 100% cotton bathrobe for cozy lounging.

self mini bathrobe

3,900.00 EGP

this mini bathrobe is all about bringing together comfort and luxury in a shorter, cuter...

the men bathrobe

4,650.00 EGP

because gender-bias is lame. it really is and we’re still trying to figure out who...

the long tulle robe