Self the brand: Luxury & confidence for your everyday life.

this edit’s magazine is included when your order has at least two products — the prayer rug edit is a must, though.so if you’re coming over for iftar, bring self.

the brace

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the girls' picks

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the travel puffer

700.00 EGP

your travel game just leveled up. the puffer is soft, spacious, and built to carry...

The Satin Pillowcase – A luxurious self-care essential designed to protect hair and promote healthy skin while you sleep.

the pillowcase

450.00 EGP

ditch your regular cotton pillowcase for our satin one! why? because satin reduces friction, making...

the mini bag no.7

450.00 EGP

call it consistency: every time we redo this bag, it shows up better looking. the...

the brace

355.00 EGP

after 3 years of development, we bring you the brace to eliminate the age-old issue...

the microfiber towel

550.00 EGP

ditch your regular cotton towel and switch to a microfiber one. it’s designed to lock...

the skinny scrunchies

700.00 EGP

made to hold without tugging, crease without crimping, and disappear into your wrist without looking...

the refillables

500.00 EGP

born from chaos, made for control. these bottles don’t leak, don’t break, and don’t believe...

the micro tote charm

450.00 EGP

because we love taking your favorites and making them mini. same attitude, just pocket-sized. the...

the curated blue hour

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the packs

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robes

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the black satin robe

1,000.00 EGP

smooth, weightless, and barely-there soft. this robe doesn’t scream self-care — it embodies it. one...

Luxurious Black Tulle Robe – The ultimate accessory for making every moment at home feel indulgent and special.

the tulle robe

900.00 EGP

this tulle robe is the ultimate accessory for your lingerie collection! it transforms even the...

the long tulle robe

1,300.00 EGP

this long tulle robe adds a layer of luxury to your loungewear. whether you’re pairing...

the celestial robe

2,000.00 EGP

a robe made for girls in their own orbit. black, weightless, embroidered with stars and...

the milkyway robe

1,650.00 EGP

sugar, stardust, and slow mornings. this robe wraps you like a pastel galaxy — soft...

the starry dream robe

1,650.00 EGP

sage skies, soft pink accents, and a satin-lined hood that feels like a quiet luxury....

the zebra winter robe

1,400.00 EGP

not starry, not dreamy — just grounded. a zebra print, a satin-lined hood, and the...

the stardust robe

1,850.00 EGP

soft pink, pearly stars, and a satin-lined hood that glows like moonlight. a robe made...

the ready ritual

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