Self the brand: Luxury & confidence for your everyday life.

the bok

from the hands of women to the hands of women

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home wear mix & match robes bathrobes

bags self care accessories men extras

eideya dilemmas?

forget the stress, just mix & match

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the cropped pajama bundle

900.00 EGP

900.00 EGP ~~900.00 EGP~~

this eid, we’ve got you — just bring the kahk, the morning coffee, your comfort...

the cropped shirt

450.00 EGP

who said pjs in eid can’t serve a look? this cropped shirt is soft, breezy,...

pajama pants

450.00 EGP

why settle for anything less? these pajama pants are everything you’ve been looking for. with...

the boxy t-shirt

400.00 EGP

for a tee that blends comfort with a bold, relaxed fit, the boxy t-shirt is...

the contrast boxers

650.00 EGP

playful, colorful, and perfect for embracing your girly side, these contrast boxers are all about...

the crop top

400.00 EGP

made for ultimate comfort, this lightweight crop top feels like a second skin with its...

the basic t-shirt

450.00 EGP

this tee is all about effortless comfort and simplicity. it's soft, breathable, and will easily...

the basic top

600.00 EGP

this top features a flattering slimming fit that’s perfect for showcasing your curves. it’s the...

the grey checkered pants

800.00 EGP

the pants that have you covered—literally and figuratively. crafted for comfort with just the right...

the contrast pants

850.00 EGP

contrast pants are a game-changer! they combine a relaxed fit with an edgy style that...

shop the look

1

the boxy t-shirt

400.00 EGP

2

the crop top

400.00 EGP

3

the contrast boxers

650.00 EGP

1 2 3

home wear

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the 3 piece set

1,600.00 EGP

the office edit—the 3 piece set does it all: wear it together, mix it up,...

Soft and elegant beige pajama set designed for stylish and comfortable home wear.

the beige set

1,450.00 EGP

the office edit—the beige set is that fuss-free neutral you’ll reach for on repeat: timeless,...

the boxers set

800.00 EGP

inspired by the ultimate comfort of men’s boxers, this set features loose yet fitted boxer...

the grey checkered pants

800.00 EGP

the pants that have you covered—literally and figuratively. crafted for comfort with just the right...

the birthday shirt

1,150.00 EGP

the office edit—in celebration of self’s fifth birthday, we bring you the birthday shirt, because...

The Zebra Lounge Set, a comfortable two-piece outfit with a bold zebra print, perfect for lounging or casual outings

self zebra lounge set

1,500.00 EGP

the zebra lounge set is for those moments when you want to feel bold, comfortable,...

Luxuriously soft and endlessly comfortable, perfect for stylish self-care and lounging at home.

the plush pajama

1,150.00 EGP

the plush pajama: effortlessly soft, endlessly comfy, and built to stay in your rotation.

the fleece hoodie

950.00 EGP

combining sass & coziness into one product. all you have to do is match it...

not enough hoodie

1,100.00 EGP

this hoodie is designed to make a bold statement. it took months of hard work...

The Olive Pajama Set, a modern two-piece loungewear set with a button-down shirt and loose pants, ideal for everyday comfort.

the pajama set

1,200.00 EGP

this pajama set is like second skin—so light and buttery-soft, it feels like you’re wearing...

the contrast pants set

1,350.00 EGP

if you want to channel that effortlessly cool vibe, the contrast pants set is a...

the cheetah set

1,350.00 EGP

because nothing says bold like cheetah print. the cheetah features a sleek black cotton t-shirt...

by women for women

(and sometimes men)

bags

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the midnight bucket

650.00 EGP

holy by self—the bucket edition. a home for your ramadan attire — because we like...

the self bucket

600.00 EGP

because your skincare, socks, lingerie—anything, really—deserves better than being tossed in a drawer. the self...

the slim bag

400.00 EGP

for the things that need their own space—toothbrush, makeup brushes, whatever. slim, sleek, and no...

the duffle bag

1,700.00 EGP

the duffle bag is your ultimate companion for a life in motion. whether you're hitting...

duffle bag strap

300.00 EGP

level up your duffle bag with this handcrafted crochet strap. because basic straps are for...

the men duffle bag

1,700.00 EGP

because it’s made to handle it all—gym days, weekend plans, or last-minute trips. it’s sleek,...

the personal pouch

100.00 EGP

this one is for all the stuff you try not to lose! we get how...

the bag

850.00 EGP

this is "not your average bag"; this is a multi-purpose bag that can be used...

the mini babe bag

650.00 EGP

because sometimes you just need the essentials—and the mini babe bag gets it. no fluff,...

the laundry bag

250.00 EGP

“laundry today or naked tomorrow” - get up and get your laundry done! this laundry...

the bok

1,000.00 EGP

from the hands of women to the hands of women—hand-beaded, culture-shaped, and made to be...

the to-go pouch

425.00 EGP

tired of playing hide and seek with your lip balm? same. the to-go pouch keeps...

self the brand embodies a luxurious yet accessible spirit, crafted for rebellious girls who embrace their individuality.

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the bok

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