Self the brand: Luxury & confidence for your everyday life.

self turns 5

still ours. still growing. bigger than ever.

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home wear mix & match robes bathrobes

bags self care accessories men extras

take me somewhere

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the timeline of obsession: which one was your era?

The Satin Pillowcase – A luxurious self-care essential designed to protect hair and promote healthy skin while you sleep.

OGs remember the pillowcase era.

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The Bag – A luxurious, multi-purpose accessory designed to store your skincare, makeup, or lingerie in style and organization.

year 2 was all about the bag. still undefeated.

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The Exfoliating Towel in Pink – A self-care must-have for deep exfoliation, leaving your skin clean, refreshed, and glowing.

year 3. smooth skin was never the same!

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The Microfiber Towel – A luxurious hair care essential designed to gently dry your hair while reducing frizz and damage

year 4—you all know it. it redefined haircare!

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year 5 starts now. which one will be your favorite?

shop collection

by women for women

(and sometimes men)

home wear

the chocolate brown lounge set

1,600.00 EGP

the office edit—the chocolate brown lounge set is cozy enough to live in, cool enough...

the grey checkered set

1,355.00 EGP

because who said comfy can’t look this good? this set’s got your back for days...

the big striped pajama

1,515.00 EGP

the long sleeve pink striped set is the definition of effortless cool. made from lightweight...

the grey checkered pants

800.00 EGP

the pants that have you covered—literally and figuratively. crafted for comfort with just the right...

the birthday shirt

1,150.00 EGP

the office edit—in celebration of self’s fifth birthday, we bring you the birthday shirt, because...

the dreamy set

1,525.00 EGP

the dreamy set lives up to its name—soft, lightweight, and ridiculously comfortable. made for slow...

The Zebra Lounge Set, a comfortable two-piece outfit with a bold zebra print, perfect for lounging or casual outings

self zebra lounge set

1,500.00 EGP

the zebra lounge set is for those moments when you want to feel bold, comfortable,...

Luxuriously soft and endlessly comfortable, perfect for stylish self-care and lounging at home.

the plush pajama

1,150.00 EGP

the plush pajama: effortlessly soft, endlessly comfy, and built to stay in your rotation.

the fleece hoodie

950.00 EGP

combining sass & coziness into one product. all you have to do is match it...

Soft lilac crewneck sweatshirt with a relaxed fit, perfect for casual wear- detail

مش عايزة اتكلم - crewneck

1,100.00 EGP

simply because an essential part of self care is giving yourself the time on your...

not enough hoodie

1,100.00 EGP

this hoodie is designed to make a bold statement. it took months of hard work...

The Olive Pajama Set, a modern two-piece loungewear set with a button-down shirt and loose pants, ideal for everyday comfort.

the pajama set

1,200.00 EGP

this pajama set is like second skin—so light and buttery-soft, it feels like you’re wearing...

bags

the slim bag

400.00 EGP

for the things that need their own space—toothbrush, makeup brushes, whatever. slim, sleek, and no...

the babe bag

900.00 EGP

every babe needs a bag—or a few! your inner babe deserves a way to see...

the self bucket

600.00 EGP

because your skincare, socks, lingerie—anything, really—deserves better than being tossed in a drawer. the self...

the bag

850.00 EGP

this is "not your average bag"; this is a multi-purpose bag that can be used...

the stitched mini bag

450.00 EGP

the stitched-logo mini bag takes functionality to the next level with its elevated, stitched detailing...

the duffle bag

1,700.00 EGP

the duffle bag is your ultimate companion for a life in motion. whether you're hitting...

duffle bag strap

300.00 EGP

level up your duffle bag with this handcrafted crochet strap. because basic straps are for...

Nude Mini Bag – A sleek and stylish self-care essential, combining luxury and practicality for your daily needs.

the nude mini bag

425.00 EGP

its your go-to for ultimate convenience. durable enough to keep up with your daily routine,...

the men bag

850.00 EGP

gender-bias is so lame! so boys can't own a bag to organize and properly store...

the men duffle bag

1,700.00 EGP

because it’s made to handle it all—gym days, weekend plans, or last-minute trips. it’s sleek,...

the triplets

1,115.00 EGP

three bags, three sizes—ready for anything your day brings. what else do you really need?

the laundry bag

250.00 EGP

“laundry today or naked tomorrow” - get up and get your laundry done! this laundry...

self the brand embodies a luxurious yet accessible spirit, crafted for rebellious girls who embrace their individuality.

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looking for a job?

jobsatself@gmail.com

got a business opportunity?

collabwithself@gmail.com

have a problem or a suggestion?

contacttheselfservice@gmail.com

Search our store

self turns 5

take me somewhere

the timeline of obsession: which one was your era?

by women for women

home wear

bags

featured in

self care starts here

looking for a job?

got a business opportunity?

have a problem or a suggestion?

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