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the powder pink pajama

3,900.00 EGP

soft, understated, and quietly feminine, the powder pink pajama captures the feeling at the heart...

the blue morning pajama

3,900.00 EGP

some colours have a way of making everything feel lighter. inspired by clear mornings and...

the bloom pajama

5,400.00 EGP

the kind of pajama set that feels like opening your windows on a breezy morning....

Woman holding a basket of flowers in a lavender field

the lilac daisy set

4,500.00 EGP

like daisies left beside an open window. the lilac daisy set feels light, airy, and...

Woman wearing a light sage pajama set on a white background

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the comfort pajama pants

2,625.00 EGP

sage wide pants with two side pockets.

The White Tulle Robe – A chic and elegant robe designed to elevate even the simplest pieces with a touch of glam.

the tulle robe

2,975.00 EGP

this tulle robe is the ultimate accessory for your lingerie collection! it transforms even the...

Woman in a white robe standing in a room with a mirror and fireplace.

the everafter robe

5,400.00 EGP

because this chapter isn’t only about the day, it’s about how it feels before it...

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the set & strapped

3,300.00 EGP

sharp, bold, and built for zero hesitation. this set doesn’t whisper — it takes up...

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the pretty little thing

2,850.00 EGP

this just might cause a meltdown — lace that fits like a second skin and...

Pink towel with a subtle pattern on a textured surface

the pink beach towel

3,000.00 EGP

the pink beach towel was created for sandy beach days, mornings spent by the water,...

the bathtowel

2,700.00 EGP

our 100% egyptian cotton bath-towel is the definition of everyday luxury. lightweight, ultra-absorbent, and quick-drying,...

the shower cap

1,125.00 EGP

your hair deserves a break from constant washing! with the self shower cap, you’ll maximize...

the exfoliating towel

855.00 EGP

ordinary loofahs are bacteria’s best friend, staying damp and breeding germs. enter: the exfoliating towel,...

the microfiber towel

1,650.00 EGP

ditch your regular cotton towel and switch to a microfiber one. it’s designed to lock...

the long microfiber towel

2,100.00 EGP

say goodbye to frizz and that dreaded hair halo. cotton towels are the secret culprit...

the tissue box

300.00 EGP

because who can say no to soft pretty tissues?

the refillables

1,500.00 EGP

born from chaos, made for control. these bottles don’t leak, don’t break, and don’t believe...

Person holding a black handbag with 'self' branding in a casual setting.

the 4 in 1 bag

3,150.00 EGP

the 4 in 1 bag was made for the girls who carry their entire life...

Pink pouch with embroidered designs on a textured surface

the wet bag 3.0

2,250.00 EGP

sand, salt and sunny summer days. summer is all fun and games until you're left...

Black bag with pink hair rollers labeled 'self' on a dark surface

the mini bag no.8

1,500.00 EGP

this is the kind of product you collect because at this point, the mini bag...

Person holding a white bag in a dimly lit room

the bride’s backup pouch

1,800.00 EGP

because no matter how planned the day is, there’s always something, a loose strap, a...

the bridal tote

1,500.00 EGP

because even your tote bag has to be white & lace. soft, pretty, and made...

the travel puffer

2,400.00 EGP

your travel game just leveled up. the puffer is soft, spacious, and built to carry...

the self bucket

1,800.00 EGP

because your skincare, socks, lingerie—anything, really—deserves better than being tossed in a drawer. the self...

the duffle bag

5,100.00 EGP

this is the bag you reach for without thinking. gym, errands, quick escapes, it just...

the small duffle bag

3,900.00 EGP

all the function of a duffle, without the extra bulk. made for quick plans, light...

the men duffle bag

5,100.00 EGP

because his random “i’ll just carry it” phase needs to end. gym days, weekend plans,...

the diaper bag

12,750.00 EGP

mom life is already chaotic—your bag shouldn’t be. this one fits everything (without the black...

the micro tote charm

1,350.00 EGP

because we love taking your favorites and making them mini. same attitude, just pocket-sized. the...

the personal pouch

300.00 EGP

this one is for all the stuff you try not to lose! we get how...

the intimates dust-bag

450.00 EGP

we present you ✨the intimates dust bag ✨ because we take it personally when someone...

the foldable tote bag

1,050.00 EGP

lightweight, foldable, and always ready to be the hero of your grocery run. toss it...

the triangle mesh bag

900.00 EGP

because laundry day doesn’t have to be reckless. this mesh bag keeps your delicates safe,...

Lavender pillow with 'self' text on a white background

the pillowcase 2.0

1,650.00 EGP

ditch your regular cotton pillowcase. our satin one? less friction, less frizz, less breakage—your hair...

the pillowcase bundle

2,275.00 EGP

ditch your regular cotton pillowcase for our silk satin one! why? because satin reduces friction...

the satin bun kit

1,500.00 EGP

the kit you grab when you’re too tired to care but still want to wake...

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the skinny scrunchies

2,100.00 EGP

made to hold without tugging, crease without crimping, and disappear into your wrist without looking...

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the boobie keychain

750.00 EGP

because all your keychains should have personality.

the flower charm

900.00 EGP

a little flower to follow you around everywhere. tied onto your bag, your keys, your...

the pin

450.00 EGP

tiny, bold, and slightly unnecessary — which is exactly the point. this pin adds attitude...

the sock

750.00 EGP

because it’s giving main sock energy. nothing basic, nothing boring — just the kind of...

White box with floral patterns on a white fabric background

the bridal box 2.0

1,800.00 EGP

because it’s off-white, quietly bridal. everything placed exactly where it should be. no noise, just...

self the bride card

375.00 EGP

because it’s more than just a card—it’s a way to celebrate a love story worth...

the congrats card

200.00 EGP

because celebrating milestones matters! and no one does it better than us. we’re totally giving...

the birthday card

200.00 EGP

self up your gift with this card, and it’s the cherry on top—assuming you’ve already...

the e-gift card

750.00 EGP

because who doesn’t love a little shopping freedom? with the e-gift card, you’re not just...

the single sticker

100.00 EGP

this isn’t just a sticker; it’s a little burst of creativity that can brighten up...

Woman in a butter yellow outfit sitting on a couch with a neutral background

the butter soft pajama

3,900.00 EGP

Woman in a blue outfit standing in a doorway with a view of a desert landscape.

the soft pajama

4,350.00 EGP

Woman wearing a pink outfit with a matching cardigan on a white background

the pink capsule

5,550.00 EGP

Woman wearing a white floral tank top and shorts set on a white background

the little bouquet set

4,050.00 EGP

Person in a white outfit posing in a sunflower field

the rose bouquet set

4,950.00 EGP

Woman wearing a black pajama set with white trim on a white background

the stay in pajama

4,200.00 EGP

Woman in lavender pajama set holding a bowl in a room with pink boxes on the bed.

the lilac capsule

5,550.00 EGP

the hearts pajama pants

1,950.00 EGP

the moonchild shirt

2,550.00 EGP

Woman in a robe holding a basket in a field with palm trees in the background

the blue mist robe

3,750.00 EGP

A woman viewed from behind wearing a cream-colored robe with 'Bride' embroidered in pink script on the back, standing in front of a white paneled door.

the long bridal robe

4,800.00 EGP

the long tulle robe

3,900.00 EGP

the mini bathrobe 2.0

5,250.00 EGP

the men bathrobe 3.0

5,550.00 EGP

the long bathrobe 3.0

6,000.00 EGP

Woman wearing a pink patterned shirt with black pants on a white background

the self cape

2,250.00 EGP

the brace

1,065.00 EGP

the everyday towels

3,000.00 EGP

Small pouch with floral design and 'swell' branding surrounded by flowers and greenery

the bloom mini bag

1,500.00 EGP

the babe bag

2,700.00 EGP

the mini babe bag

1,950.00 EGP

the bag

2,550.00 EGP

Grooming products including a tube of cream, brush, toothpaste, and razor on a white surface.

the men bag

2,550.00 EGP

the travel cubes

3,300.00 EGP

Black pouch with white illustrations on a white background

the to-go pouch

1,275.00 EGP

Black fabric with pink music-themed pattern on a white background

the slim bag

1,200.00 EGP

the laundry bag

495.00 EGP

the travel pillow

900.00 EGP

the notebook

1,650.00 EGP

the wife energy pillowcase

1,050.00 EGP

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