Self the brand: Luxury & confidence for your everyday life.

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because let’s be real, our chaotic brains need somewhere for it all.

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holy by self

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the midnight bucket

1,950.00 EGP

holy by self—the bucket edition. a home for your ramadan attire — because we like...

the tarha

3,150.00 EGP

holy by self—we bring you the tarha. light, effortless, and perfectly draped—your holy fit isn’t...

soul & self

5,250.00 EGP

the soul & self—because some things just belong together. perfectly curated to elevate your holy...

the holy bundle

9,000.00 EGP

holy by self — a thoughtful curation of ramadan essentials designed to make every prayer...

the isdal

4,500.00 EGP

holy by self—the isdal edition. made to wrap you in comfort through every prayer. soft,...

the prayer rug

3,450.00 EGP

holy by self—the praying rug edition. your space, your prayers, your little moment of peace....

home wear

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the 3 piece set

1,600.00 EGP

the office edit—the 3 piece set does it all: wear it together, mix it up,...

the beige set

1,450.00 EGP

the office edit—the beige set is that fuss-free neutral you’ll reach for on repeat: timeless,...

the chocolate brown lounge set

4,800.00 EGP

the office edit—the chocolate brown lounge set is cozy enough to live in, cool enough...

the grey checkered pants

2,400.00 EGP

the pants that have you covered—literally and figuratively. crafted for comfort with just the right...

the birthday shirt

1,150.00 EGP

the office edit—in celebration of self’s fifth birthday, we bring you the birthday shirt, because...

the dreamy set

4,575.00 EGP

the dreamy set lives up to its name—soft, lightweight, and ridiculously comfortable. made for slow...

The Zebra Lounge Set, a comfortable two-piece outfit with a bold zebra print, perfect for lounging or casual outings

self zebra lounge set

3,600.00 EGP

the zebra lounge set is for those moments when you want to feel bold, comfortable,...

Luxuriously soft and endlessly comfortable, perfect for stylish self-care and lounging at home.

the plush pajama

3,450.00 EGP

the plush pajama: effortlessly soft, endlessly comfy, and built to stay in your rotation.

the fleece hoodie

2,850.00 EGP

combining sass & coziness into one product. all you have to do is match it...

Soft lilac crewneck sweatshirt with a relaxed fit, perfect for casual wear- detail

مش عايزة اتكلم - crewneck

3,450.00 EGP

simply because an essential part of self care is giving yourself the time on your...

not enough hoodie

4,350.00 EGP

this hoodie is designed to make a bold statement. it took months of hard work...

The Olive Pajama Set, a modern two-piece loungewear set with a button-down shirt and loose pants, ideal for everyday comfort.

the pajama set

4,200.00 EGP

this pajama set is like second skin—so light and buttery-soft, it feels like you’re wearing...

skip the shipping cost!

grab a scrunchie with your exfoliating towel to unlock free shipping

skip the shipping cost!

grab a scrunchie with your exfoliating towel to unlock free shipping

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the exfoliating towel

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the plain scrunchie

220.00 EGP

The Exfoliating Towel in Pink – A self-care must-have for deep exfoliation, leaving your skin clean, refreshed, and glowing.

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by women for women

(and sometimes men)

bags

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the bok

1,000.00 EGP

from the hands of women to the hands of women—hand-beaded, culture-shaped, and made to be...

the midnight bucket

1,950.00 EGP

holy by self—the bucket edition. a home for your ramadan attire — because we like...

Perfect for keeping your essentials organized, offering effortless style with no fluff or fuss.

the mini babe bag

1,950.00 EGP

because sometimes you just need the essentials—and the mini babe bag gets it. no fluff,...

the self bucket

1,800.00 EGP

because your skincare, socks, lingerie—anything, really—deserves better than being tossed in a drawer. the self...

the slim bag

1,200.00 EGP

for the things that need their own space—toothbrush, makeup brushes, whatever. slim, sleek, and no...

the bag

2,550.00 EGP

this is "not your average bag"; this is a multi-purpose bag that can be used...

the stitched mini bag

1,350.00 EGP

the stitched-logo mini bag takes functionality to the next level with its elevated, stitched detailing...

the duffle bag

5,100.00 EGP

the duffle bag is your ultimate companion for a life in motion. whether you're hitting...

duffle bag strap

900.00 EGP

level up your duffle bag with this handcrafted crochet strap. because basic straps are for...

the men duffle bag

5,100.00 EGP

because it’s made to handle it all—gym days, weekend plans, or last-minute trips. it’s sleek,...

the laundry bag

495.00 EGP

“laundry today or naked tomorrow” - get up and get your laundry done! this laundry...

the personal pouch

300.00 EGP

this one is for all the stuff you try not to lose! we get how...

self the brand embodies a luxurious yet accessible spirit, crafted for rebellious girls who embrace their individuality.

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holy by self

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