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the blue morning pajama

3,900.00 EGP

some colours have a way of making everything feel lighter. inspired by clear mornings and...

Woman in a butter yellow outfit sitting on a couch with a neutral background

the butter soft pajama

3,900.00 EGP

the clean edit is about removing the unnecessary. the butter soft pajama was designed with...

the bloom pajama

5,400.00 EGP

the kind of pajama set that feels like opening your windows on a breezy morning....

Woman wearing a black pajama set with white trim on a white background

the stay in pajama

4,200.00 EGP

for the nights that turn into slow mornings. the stay in pajama is made for...

The White Tulle Robe – A chic and elegant robe designed to elevate even the simplest pieces with a touch of glam.

the tulle robe

2,975.00 EGP

sheer tulle robe designed to layer over your favorite lingerie lightweight tulle fabric with an...

Woman in a white robe standing in a room with a mirror and fireplace.

the everafter robe

5,400.00 EGP

because this chapter isn’t only about the day, it’s about how it feels before it...

almost gone

the set & strapped

3,300.00 EGP

lace lingerie set with a matching bra, thong, and leg garter soft, lightweight lace for...

almost gone

the pretty little thing

2,850.00 EGP

lace lingerie set with a matching bra and thong soft, lightweight lace for everyday comfort...

Pink towel with a subtle pattern on a textured surface

almost gone

the pink beach towel

3,000.00 EGP

the pink beach towel was created for sandy beach days, mornings spent by the water,...

the bathtowel

2,700.00 EGP

100% egyptian cotton bath towel soft, lightweight fabric highly absorbent and quick-drying designed for everyday...

the shower cap

1,125.00 EGP

shower cap designed to help keep your hair dry while you shower perfect for protecting...

the exfoliating towel

855.00 EGP

body exfoliating towel designed to remove dead skin cells and leave skin feeling smoother long...

the long microfiber towel

2,100.00 EGP

long microfiber hair towel for drying and wrapping your hair hair towel wrap with a...

the tissue box

300.00 EGP

because who can say no to soft pretty tissues?

Pink pouch with embroidered designs on a textured surface

the wet bag 3.0

2,250.00 EGP

waterproof wet bag for swimsuits, beachwear, and wet essentials waterproof inner lining to help keep...

Black bag with pink hair rollers labeled 'self' on a dark surface

the mini bag no.8

1,500.00 EGP

this is the kind of product you collect because at this point, the mini bag...

Person holding a white bag in a dimly lit room

the bride’s backup pouch

1,800.00 EGP

because no matter how planned the day is, there’s always something, a loose strap, a...

the bridal tote

1,500.00 EGP

because even your tote bag has to be white & lace. soft, pretty, and made...

almost gone

the travel puffer

2,400.00 EGP

velvet travel organizer pouch four interior pockets for organized storage spacious design for travel and...

the self bucket

1,800.00 EGP

velvet storage bucket for everyday organization soft velvet exterior perfect for storing skincare, makeup, lingerie,...

the duffle bag

5,100.00 EGP

this is the bag you reach for without thinking. gym, errands, quick escapes, it just...

the small duffle bag

3,900.00 EGP

all the function of a duffle, without the extra bulk. made for quick plans, light...

the men duffle bag

5,100.00 EGP

because his random “i’ll just carry it” phase needs to end. gym days, weekend plans,...

the diaper bag

12,750.00 EGP

diaper bag with multiple compartments for organized storage insulated bottle pocket to help keep bottles...

the micro tote charm

1,350.00 EGP

because we love taking your favorites and making them mini. same attitude, just pocket-sized. the...

the personal pouch

300.00 EGP

multipurpose personal pouch for everyday essentials perfect for storing makeup, medication, hair ties, chargers, and...

the intimates dust-bag

450.00 EGP

intimates dust bag for storing lingerie and everyday essentials designed to keep your intimates organized...

the foldable tote bag

1,050.00 EGP

foldable reusable tote bag lightweight design for everyday use folds into a compact size for...

the triangle mesh bag

900.00 EGP

because laundry day doesn’t have to be reckless. this mesh bag keeps your delicates safe,...

Lavender pillow with 'self' text on a white background

the pillowcase 2.0

1,650.00 EGP

ditch your regular cotton pillowcase. our satin one? less friction, less frizz, less breakage—your hair...

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the pillowcase bundle

2,275.00 EGP

satin pillowcase bundle with two matching pillowcases smooth satin fabric designed to be gentle on...

the satin bun kit

1,500.00 EGP

the kit you grab when you’re too tired to care but still want to wake...

the boobie keychain

750.00 EGP

because all your keychains should have personality.

the flower charm

900.00 EGP

a little flower to follow you around everywhere. tied onto your bag, your keys, your...

the pin

450.00 EGP

tiny, bold, and slightly unnecessary — which is exactly the point. this pin adds attitude...

the sock

750.00 EGP

because it’s giving main sock energy. nothing basic, nothing boring — just the kind of...

White box with floral patterns on a white fabric background

the bridal box 2.0

1,800.00 EGP

because it’s off-white, quietly bridal. everything placed exactly where it should be. no noise, just...

self the bride card

375.00 EGP

bridal greeting card for brides-to-be and newlyweds blank inside for your own personalized message premium...

the congrats card

200.00 EGP

congratulations greeting card for celebrating the special milestones blank inside for your own message premium...

the birthday card

200.00 EGP

birthday greeting card for celebrating birthdays blank inside for your own personalized message premium printed...

the e-gift card

750.00 EGP

digital e-gift card available in multiple denominations delivered by email redeemable online at self no...

the single sticker

100.00 EGP

this isn’t just a sticker; it’s a little burst of creativity that can brighten up...

the powder pink pajama

3,900.00 EGP

Woman in a blue outfit standing in a doorway with a view of a desert landscape.

the soft pajama

4,350.00 EGP

Woman wearing a pink outfit with a matching cardigan on a white background

the pink capsule

5,550.00 EGP

Woman wearing a white floral tank top and shorts set on a white background

the little bouquet set

4,050.00 EGP

Person in a white outfit posing in a sunflower field

the rose bouquet set

4,950.00 EGP

Woman holding a basket of flowers in a lavender field

the lilac daisy set

4,500.00 EGP

Woman in a robe holding a basket in a field with palm trees in the background

the blue mist robe

3,750.00 EGP

the mini bathrobe 2.0

5,250.00 EGP

the men bathrobe 3.0

5,550.00 EGP

the long bathrobe 3.0

6,000.00 EGP

Woman wearing a pink patterned shirt with black pants on a white background

the self cape

2,250.00 EGP

the microfiber towel

1,650.00 EGP

the brace

1,065.00 EGP

the refillables

1,500.00 EGP

Person holding a black handbag with 'self' branding in a casual setting.

the 4 in 1 bag

3,150.00 EGP

Small pouch with floral design and 'swell' branding surrounded by flowers and greenery

the bloom mini bag

1,500.00 EGP

the babe bag

2,700.00 EGP

the mini babe bag

1,950.00 EGP

A black zippered cosmetic bag with pink script text reading 'self.'

the bag

2,550.00 EGP

Grooming products including a tube of cream, brush, toothpaste, and razor on a white surface.

the men bag

2,550.00 EGP

the travel cubes

3,300.00 EGP

Black pouch with white illustrations on a white background

the to-go pouch

1,275.00 EGP

Black fabric with pink music-themed pattern on a white background

the slim bag

1,200.00 EGP

the laundry bag

495.00 EGP

A close-up lifestyle shot of a woman from the back and side, wearing a white fabric hair scrunchie with a blue bow and small printed details, paired with a white patterned shirt.

new

the bloom scrunchie

300.00 EGP

the skinny scrunchies

2,100.00 EGP

the notebook

1,650.00 EGP

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