Self the brand: Luxury & confidence for your everyday life.

not a want, an urge

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feminine urge

the beach towel mat

3,000.00 EGP

sun, sand & self — this is all you really need. soft, big, and made...

the main character

3,600.00 EGP

we didn’t name it the main character for nothing. this set is soft, easy, and...

the urge

4,200.00 EGP

the urge to stay in just got stronger. this set is crisp, structured, and feels...

the striped purple set

3,600.00 EGP

we all need that one summer set that does the thinking for us — and...

the daydream

3,300.00 EGP

this set has zero chill — and that’s the point, soft colors, bold words, and...

the bathtowel

2,700.00 EGP

our 100% egyptian cotton bath-towel is the definition of everyday luxury. lightweight, ultra-absorbent, and quick-drying,...

the countryside shirt

3,900.00 EGP

pink, long sleeves, and embroidered sheep that says “i rest — proudly.” it’s the kind...

the muse

4,800.00 EGP

a pink checkered shirt, matching shorts, and a clean white bralette — curated, not thrown...

the crumble

4,350.00 EGP

this just screams cozy chaos — green x pink in a pajama set that looks...

the snack

2,550.00 EGP

this just screams summer — yellow x pink shorts and a crisp white top that...

the pink checkered shorts

1,950.00 EGP

cute, low-effort, and way more versatile than you'd think. the pink checkered shorts are what...

the striped towel

3,300.00 EGP

pink and burgundy stripes, thick and absorbent — this towel isn’t just soft, it shows...

made to carry what matters. a self match.

1

the camera bag

2,250.00 EGP

2

the refillables

Εξαντλημένα

1 2

because letting go looks cuter in blush tones

bags

the mini bag no.6

1,350.00 EGP

don’t let the size fool you. this mini bag holds more than just makeup—it holds...

the camera bag

2,250.00 EGP

because who said lunch bags are just for lunch? this one keeps your skincare, sheet...

the triangle mesh bag

900.00 EGP

because laundry day doesn’t have to be reckless. this mesh bag keeps your delicates safe,...

the foldable tote bag

1,050.00 EGP

lightweight, foldable, and always ready to be the hero of your grocery run. toss it...

the babe bag

2,700.00 EGP

every babe needs a bag—or a few! your inner babe deserves a way to see...

the diaper bag

13,350.00 EGP

mom life is already chaotic—your bag shouldn’t be. this one fits everything (without the black...

the slim bag

1,200.00 EGP

for the things that need their own space—toothbrush, makeup brushes, whatever. slim, sleek, and no...

Intimates Dust Bag – A chic and functional bag for storing your delicate items, elevating your self-care and organization game

the intimates dust-bag

450.00 EGP

we present you ✨the intimates dust bag ✨ because we take it personally when someone...

by women for women

(and sometimes men)

home wear ¹⁷

mix and match ⁷

SELF’s luxurious lingerie designed to empower you, combining confidence, NKD style, and self-care.

NKD ⁴

bags ²²

self care ¹⁵

robes ⁴

the Mini Bathrobe in pink, a chic and comfortable 100% cotton bathrobe for everyday relaxation.

bathrobes ⁴

self home ⁴

self bundles ³

accessories ¹³

men ⁵

extras ⁷

self the brand embodies a luxurious yet accessible spirit, crafted for rebellious girls who embrace their individuality.

meet self

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self care starts here

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looking for a job?

careers@selfthebrand.com

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pr@selfthebrand.com

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theselfservice@selfthebrand.com

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not a want, an urge

feminine urge

made to carry what matters. a self match.

made to carry what matters. a self match.

because letting go looks cuter in blush tones

bags

by women for women

curated collections, chosen for you

featured in

self care starts here

looking for a job?

for partnerships, press, or something in between

have a problem or a suggestion?

subscribe to never miss out

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