Self the brand: Luxury & confidence for your everyday life.

self’s inner circle.

there’s self. and then there’s this.

unfold it here

your secret santa match’s wishlist

Shop more

the mini bag no.7

1,350.00 EGP

call it consistency: every time we redo this bag, it shows up better looking. the...

the travel puffer

1,800.00 EGP

your travel game just leveled up. the puffer is soft, spacious, and built to carry...

the microfiber towel

1,650.00 EGP

ditch your regular cotton towel and switch to a microfiber one. it’s designed to lock...

the sleeve edit

2,250.00 EGP

because your laptop deserves a pretty sleeve — padded, quilted, stitched in hot pink, lined...

the self bucket

1,800.00 EGP

because your skincare, socks, lingerie—anything, really—deserves better than being tossed in a drawer. the self...

the notebook

1,650.00 EGP

the notebook is for your world domination plan, your big ideas, and your grocery lists....

the skinny scrunchies

2,100.00 EGP

made to hold without tugging, crease without crimping, and disappear into your wrist without looking...

the refillables

1,500.00 EGP

born from chaos, made for control. these bottles don’t leak, don’t break, and don’t believe...

starry hours

Shop now

twilight hours

Shop now

her kind of dream

between sky & self

the calm night

5,400.00 EGP

the big striped pajama

5,400.00 EGP

the pink cloud

4,800.00 EGP

the milkyway robe

4,950.00 EGP

the blue hour

5,400.00 EGP

the star girl

5,100.00 EGP

the stardust robe

5,550.00 EGP

the starry dream robe

4,950.00 EGP

the calm night

5,400.00 EGP

the blue hour

5,400.00 EGP

the big striped pajama

5,400.00 EGP

the star girl

5,100.00 EGP

the pink cloud

4,800.00 EGP

the stardust robe

5,550.00 EGP

the milkyway robe

4,950.00 EGP

the starry dream robe

4,950.00 EGP

the just a girl backpack

this isn’t just a backpack—it’s the IT bag

buy now

from our story to how we handle your orders, this is everything you need to know

inside self

featured in

exchange & refunds

our aim is to provide you with a seamless experience from our website to your door. if you encounter any issue, feel free to reach out; your feedback helps us grow!

requests are accepted within 14 days of receiving the order

the process takes up to 14 days

exchange/refunds come with a 150 egp fee

request an exchange/refund

there’s self. and then there’s this.

your secret santa match’s wishlist

the mini bag no.7

the travel puffer

the microfiber towel

the sleeve edit

the self bucket

the notebook

the skinny scrunchies

the refillables

when both moods fit your routine

starry hours

twilight hours

her kind of dream

the star girl

the eclipse blanket

the big striped pajama

between sky & self

the calm night

the big striped pajama

the pink cloud

the milkyway robe

the blue hour

the star girl

the stardust robe

the starry dream robe

the calm night

the blue hour

the big striped pajama

the star girl

the pink cloud

the stardust robe

the milkyway robe

the starry dream robe

the just a girl backpack

featured in

exchange & refunds

Shopping Cart

Search our store

there’s self. and then there’s this.

your secret santa match’s wishlist

when both moods fit your routine

starry hours

twilight hours

her kind of dream

the star girl

the eclipse blanket

the big striped pajama

between sky & self

the calm night

the big striped pajama

the pink cloud

the milkyway robe

the blue hour

the star girl

the stardust robe

the starry dream robe

the calm night

the blue hour

the big striped pajama

the star girl

the pink cloud

the stardust robe

the milkyway robe

the starry dream robe

the just a girl backpack

featured in

exchange & refunds

subscribe to never miss out

Shopping Cart