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not a want, an urge

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feminine urge

the twist pajama

the twist pajama

Prix ​​habituel 4,200.00 EGP
Prix ​​de vente 4,200.00 EGP Prix ​​habituel
Prix ​​unitaire
it’s the set that looks classic until you notice the twist — yellow ties, a...
the daydream

the daydream

Prix ​​habituel 3,300.00 EGP
Prix ​​de vente 3,300.00 EGP Prix ​​habituel
Prix ​​unitaire
this set has zero chill — and that’s the point, soft colors, bold words, and...
the bathtowel

the bathtowel

Prix ​​habituel 2,700.00 EGP
Prix ​​de vente 2,700.00 EGP Prix ​​habituel
Prix ​​unitaire
our 100% egyptian cotton bath-towel is the definition of everyday luxury. lightweight, ultra-absorbent, and quick-drying,...
the crumble

the crumble

Prix ​​habituel 4,350.00 EGP
Prix ​​de vente 4,350.00 EGP Prix ​​habituel
Prix ​​unitaire
this just screams cozy chaos — green x pink in a pajama set that looks...
the snack

the snack

Prix ​​habituel 2,550.00 EGP
Prix ​​de vente 2,550.00 EGP Prix ​​habituel
Prix ​​unitaire
this just screams summer — yellow x pink shorts and a crisp white top that...
the urge

the urge

Prix ​​habituel 4,200.00 EGP
Prix ​​de vente 4,200.00 EGP Prix ​​habituel
Prix ​​unitaire
the urge to stay in just got stronger. this set is crisp, structured, and feels...
the main character

the main character

Prix ​​habituel 3,600.00 EGP
Prix ​​de vente 3,600.00 EGP Prix ​​habituel
Prix ​​unitaire
we didn’t name it the main character for nothing. this set is soft, easy, and...
the striped purple set
Épuisé

the striped purple set

Prix ​​habituel 3,600.00 EGP
Prix ​​de vente 3,600.00 EGP Prix ​​habituel
Prix ​​unitaire
we all need that one summer set that does the thinking for us — and...
the pink checkered shorts
Épuisé

the pink checkered shorts

Prix ​​habituel 1,950.00 EGP
Prix ​​de vente 1,950.00 EGP Prix ​​habituel
Prix ​​unitaire
cute, low-effort, and way more versatile than you'd think. the pink checkered shorts are what...
the mini bag no.6

the mini bag no.6

Prix ​​habituel 1,350.00 EGP
Prix ​​de vente 1,350.00 EGP Prix ​​habituel
Prix ​​unitaire
don’t let the size fool you. this mini bag holds more than just makeup—it holds...

the sock edit

Prix ​​habituel 1,950.00 EGP
Prix ​​de vente 1,950.00 EGP Prix ​​habituel
Prix ​​unitaire
they don’t match — on purpose. embroidery that says everything without saying a word. overstimulated?...
the foldable tote bag

the foldable tote bag

Prix ​​habituel 1,050.00 EGP
Prix ​​de vente 1,050.00 EGP Prix ​​habituel
Prix ​​unitaire
lightweight, foldable, and always ready to be the hero of your grocery run. toss it...

bags

the micro tote bag

Prix ​​habituel 1,350.00 EGP
Prix ​​de vente 1,350.00 EGP Prix ​​habituel
Prix ​​unitaire
because we love taking your favorites and making them mini. same attitude, just pocket-sized. the...
the mini bag no.6

the mini bag no.6

Prix ​​habituel 1,350.00 EGP
Prix ​​de vente 1,350.00 EGP Prix ​​habituel
Prix ​​unitaire
don’t let the size fool you. this mini bag holds more than just makeup—it holds...
the tote bag
Épuisé

the tote bag

Prix ​​habituel 2,625.00 EGP
Prix ​​de vente 2,625.00 EGP Prix ​​habituel
Prix ​​unitaire
the tote that does it all—and carries the whole world while it’s at it. from...
the diaper bag

the diaper bag

Prix ​​habituel 13,350.00 EGP
Prix ​​de vente 13,350.00 EGP Prix ​​habituel
Prix ​​unitaire
mom life is already chaotic—your bag shouldn’t be. this one fits everything (without the black...
the camera bag

the camera bag

Prix ​​habituel 2,250.00 EGP
Prix ​​de vente 2,250.00 EGP Prix ​​habituel
Prix ​​unitaire
because who said lunch bags are just for lunch? this one keeps your skincare, sheet...
the triangle mesh bag

the triangle mesh bag

Prix ​​habituel 900.00 EGP
Prix ​​de vente 900.00 EGP Prix ​​habituel
Prix ​​unitaire
because laundry day doesn’t have to be reckless. this mesh bag keeps your delicates safe,...
The Duffle Bag – A luxurious self-care essential designed for a life in motion, with a durable exterior and spacious interior to keep your essentials organized
The Duffle Bag – A luxurious self-care essential designed for a life in motion, with a durable exterior and spacious interior to keep your essentials organized

the duffle bag

Prix ​​habituel 5,100.00 EGP
Prix ​​de vente 5,100.00 EGP Prix ​​habituel
Prix ​​unitaire
the duffle bag is your ultimate companion for a life in motion. whether you're hitting...
the laundry bag

the laundry bag

Prix ​​habituel 495.00 EGP
Prix ​​de vente 495.00 EGP Prix ​​habituel
Prix ​​unitaire
“laundry today or naked tomorrow” - get up and get your laundry done! this laundry...

the crumble

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the urge

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self care starts here

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by women for women

(and sometimes men)

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self the brand embodies a luxurious yet accessible spirit, crafted for rebellious girls who embrace their individuality.

meet self